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Social Sunday Selection
A little round up of nice bits of social that we saw this week, including Bill Gates vining, Adidas trying to be the center of attention and Beyonce launching her album with an instagram. Since we...
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Best Of The Best Of Social 2013
2013 is coming to a close, and we wouldn’t be a blog of no-nonsense social media without ‘best of 2013′ post. We can be honest though, we’ve been lazy as the job has already been done for us by each of...
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Why brands need to think about their Lost Content
Star Wars appeared on Instagram with a highly shareable image, perfectly placed on the platform taking queues from its most culturally popular behavior in the form of a Darth Vader Selfie. Not everyone...
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Jelly – why this new platform will be relevant for marketers
This week’s social media platform launch is Jelly; a text-plus-image-based question and answer platform from Twitter co-founder Biz Stone which, at first glance, seems like a cross between Quora and...
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The Shoreditchification of Social Media
Alex Proud wrote a piece on the Telegraph website about the Shoreditchification of London. This paragraph pretty much sums up what he means by the term: “You find a previously unnoticed urban...
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Looking good at looking up
Is this going to be a big trend for 2014 – telling consumers to look up from their mobiles, to get out of the social feels and pay more attention to the real world? This Coke version is a little...
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Is your brand a social locust?
“What’s the next big thing?” “{insert new platform name} is the next Facebook” “Teens flock from X to Y” The above are becoming all too familiar headlines as brands and marketers display Locust like...
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The trick to social content: it’s not magic
It’s nearly 2014. We’ve had Facebook for pretty much a decade and Twitter went public last year. Social media has become a standard part of the marketing mix. In that time there have been thousands of...
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Why Google wants to pay $1billion for a service you’ve probably never heard of
Americans (broadly) love baseball. Someone’s got to. Last year over 15 million people watched the MLB World Series live. That same year, 32 million people livestreamed the League of Legends World...
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Guide to Twitter Promoted Trends
Twitter Promoted Trends – they’re not cheap, but they are prime placement for awareness on the platform. How effective they are is dependent on what you put behind it on the day. It’s a solid 24 hrs on...
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